Materials

Four families of cloth carry the whole wardrobe. Each was chosen for one part of the day, and nothing was chosen twice.

Combed cotton jersey

Combed and ring-spun cotton, side-seamed, with shoulder-to-shoulder taping and a collar that holds its shape. This is the tee, the tank and the longsleeve — the layer you put on without thinking. Heather colours carry a small share of polyester; the plain colours do not.

Tees · Tanks · Longsleeve

Brushed fleece

Cotton-faced fleece, brushed on the inside, with ribbed collar, cuffs and hem. Warmth you can feel in the hand. It makes the hoods, the crewneck and the zip — the pieces you reach for when the weather turns.

Hoodies · Sweatshirts

Recycled performance knit

Recycled polyester with elastane: four-way stretch, moisture-wicking, quick to dry. Cut for the hour that asks something of you, then cut again — wider, softer — for the hours after it.

Shorts · Joggers · Sweatpants

Cotton twill and canvas

Washed and organic cotton twill for the caps and the bucket hats, heavy organic canvas for the tote. Plain cloth, given time rather than treatment. The bags and cases use polyester, neoprene and TPU where the job asks for it — carry has different rules than clothing.

Caps · Hats · Bags

Print and thread

Two methods, and no third. Flat embroidery in a single tone where the mark should survive the wash and be felt as much as seen. Direct-to-garment print where the mark should sit flat in the cloth rather than on top of it. No transfers, no film.

Made to order

Nothing is made before someone wants it. Each piece is produced after you order it, in the fulfilment centre nearest to your delivery address, and dispatched from there. That means a slightly longer wait — typically two to seven working days before dispatch, depending on the method — and no warehouse of unsold stock behind it.